文献类型：期刊文献

英文题名：The Evaluation of E-commerce Efficiency in China using DEA-Tobit model: evidence from Taobao data

作者：Li, Zongwei[1]; Luan, Dongqing[1]; Zhang, Yanhui[2]; Guo, Peng[2]

机构：[1] School of Management, Shanghai University of Science and Engineering, Shanghai, 201620, China; [2] School of business, East China University of Science and Technology, Shanghai, 200237, China

年份：2018

起止页码：211

外文期刊名：17th Wuhan International Conference on E-Business, WHICEB 2018

收录：EI(收录号：20223912803759)

语种：英文

外文关键词：Efficiency - Electronic commerce - Sales

摘要：Using the analytical framework of DEA-Tobit, this paper investigates the efficiency of e-commerce in China's provinces based on the cross-section data of 31 provinces in China and the data of e-commerce service providers from Taobao’s open platform. The data envelopment analysis (DEA) is used to calculate the technical efficiency and scale efficiency. Furthermore the paper gives an empirical test on the relationship between the scale efficiency and influencing factors by using the censored Tobit model. The results show there are significant regional differences in the efficiency of e-commerce services in provinces of China, and the Real GDP per capita, the seller number on e-commerce platform, the retail sales and wholesale are important reasons for the different efficiency in each province of China. This study provides a domain-specific, integrative approach in evaluating the E-commerce development combining macro data from National Bureau of Statistics of China and micro data from taobao.com. ? WHICEB 2018. All rights reserved.