文献类型：会议论文

英文题名：A forecasting model of real estate target customers based on decision trees

作者：Yang, HT; Zhao, ZW; Jiang, JN

机构：[1]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

会议论文集：International Conference on Construction and Real Estate Management

会议日期：DEC 12-13, 2005

会议地点：Penang, MALAYSIA

语种：英文

外文关键词：decision trees; data mining; market segmentation; real estate

摘要：Different types of buildings have different target customers. For real estate exploiting enterprises, it is helpful to improve the performance of market activities that identify their target customers and carry out individualized marketing on them. A method based on decision trees is brought out to seek for real estate target customers. An induction algorithm based on attribute-value pairs is used to build a forecasting model of real estate target customers. The method is applied to mine the data stored in a real estate exploiting enterprise. A decision trees is created and some rules are attained.