文献类型：期刊文献

英文题名：Endogenous Price Leadership and Product Positioning

作者：Gilpatric, Scott M.[1];Li, Youping[2,3]

机构：[1]Univ Tennessee, Dept Econ, Knoxville, TN 37996 USA;[2]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China;[3]East China Univ Sci & Technol, Oliver Hart Res Ctr Contracts & Governance, 130 Meilong Rd, Shanghai 200237, Peoples R China

年份：2021

卷号：58

期号：2

起止页码：287

外文期刊名：REVIEW OF INDUSTRIAL ORGANIZATION

收录：;WOS:【SSCI(收录号:WOS:000516944200001)】；

语种：英文

外文关键词：Price leadership; Product positioning; First-mover advantage; Second-mover advantage

摘要：This paper models the timing of price competition in a differentiated duopoly as endogenously determined and studies the timing's impact on the first-mover advantage in establishing product position. It is shown that a firm's location advantage-being closer to a majority of consumers-leads to the strategic disadvantage of leading in the price game. When product positioning occurs sequentially, endogenous timing in pricing results in the second entrant's locating farther away from its rival; and, although the first entrant becomes the price leader, the magnitude of the advantage for the first mover in the location (entry) game is larger, as compared with the case of simultaneous pricing.