文献类型：期刊文献

中文题名：新零售行业中的用户体验设计研究

英文题名：RESEARCH ON USER EXPERIENCE DESIGN IN NEW RETAIL INDUSTRY

作者：宋志昌[1];陈虹[1];毕雷[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2018

卷号：31

期号：3

起止页码：82

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：用户体验设计;新零售;服务设计

外文关键词：User experience design; New retail; Service design

摘要：随着移动互联网的高速发展,依靠互联网流量的红利时代已经过去了,以用户体验和数据驱动的新零售正在快速崛起,并对新零售业的发展产生了巨大影响。文章通过对新零售行业发展现状的分析,阐述了用户体验设计在新零售行业里的重要性。同时,对用户在线上线下的信息浏览、消费行为过程、心理体验特征和新零售企业的用户体验设计案例进行分析,结合服务设计理念和用户研究方法,总结出在新零售行业如何改善用户体验的方法和手段,从而为提高新零售行业的服务和销售做有益的探索。
With the rapid development of mobile Internet, the era of dividends that rely on Intemet traffic has passed, and the New Retail of user experience and data driven is rapidly rising and has a great impact on the development of New Retail industry. This paper expounds the importance of user experience design in the New Retail industry by analyzing the development of the New Retail industry. Meanwhile, users＇ online browsing and offiine reading, consuming behavior, psychological experience and cases of UX design in New Retail enterprises were analyzed. With methods of service design and user researching, a theory of improving user experience in New Retail industry was formulated, which would furthermore contributing to the development of New Retail industry＇ s service and marketing.