文献类型：会议论文

英文题名：Study of e-commerce sites customer segmentation Based on comprehensive model

作者：Ma, Haiying

机构：[1]E China Univ Sci & Technol, Dept Management Sci & Engn, Shanghai 200237, Peoples R China

会议论文集：International Conference on Material Engineering, Chemistry, Bioinformatics (MECB 2011)

会议日期：AUG 21-22, 2011

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：Integrated Model; Customer Segmentation; E-commerce Introduction

摘要：Nowadays, with the rapid development of technology and the rapid popularization of Internet applications, many Chinese businesses are attracted by huge profits and market space of e-commerce, beginning to join the area of e-commerce. How to keep effective customer, attract more members of the e-commerce website and expand the market effectively, is the problem that all the managers most concerned about. Through studying and comparing common customer segmentation models, this article is proposing a integrated model that combines the techniques of generalized association rules and decision tree. This model is used for customer segmentation for e-commerce websites. It can help managers understand customers, develop markets, and support decision-making.