文献类型：期刊文献

中文题名：从用户体验角度浅谈APP的文案设计

英文题名：INTRODUCTION TO THE APP COPYWRITER DESIGN FROM THE ANGLE OF THE USER EXPERIENCE

作者：许懋琦[1];曹亚苹[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2016

卷号：29

期号：11

起止页码：56

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：APP文案;卡诺模型;用户体验

外文关键词：Applications＇ text Kano Model User experience

摘要：在互联网的发展和推动下,手机APP的发展呈上升趋势。随着APP普及率的不断提高,关注APP文案是产品的用户的情感体验重点。文章以用户体验理论为基础,将卡诺模型引入APP文案设计中,深度剖析、评估APP文案的特征,探讨用户体验设计所关注的文案设计要素,着重研究APP文案的情感体验。从用户情感的产生和互动两方面定位APP文案,形成情感化设计方法及原则来强化用户的情感体验、低成本提供产品品质。
The development of mobile application is rising with the development of the Internet. And the mobile applications＇ text is an important part for the user＇s emotional experience. The article based on the theory of user experience, introduce the Kano＇s model into the application＇s writing design. Through analyzing and evaluating the characteristics of application＇s text, to explore its elements and study it＇s emotional experience design. Locate the mobile applications＇ text, from two aspects of user emotion and interaction, and form the emotional design methods and principles to enhance the user＇s emotional experience, and provide the product quality with low cost.