文献类型：期刊文献

中文题名：基于C2C的可信信用评价模型

英文题名：Trustworthy Credit Reputation Model Based on C2C

作者：贾艳涛[1];虞慧群[1,2]

机构：[1]华东理工大学计算机科学与工程系,上海200237;[2]上海市计算机软件评测重点实验室,上海201112

年份：2010

卷号：36

期号：18

起止页码：256

中文期刊名：计算机工程

外文期刊名：Computer Engineering

收录：CSTPCD;;Scopus;北大核心:【北大核心2008】；CSCD:【CSCD2011_2012】；

基金：国家自然科学基金资助项目(60473055;60773094);上海市曙光计划基金资助项目(07SG32)

语种：中文

中文关键词：信用评价;可信;C2C;模式

外文关键词：credit reputation; trustworthy; C2C mode

摘要：提出一个基于C2C的可信信用评价模型。该模型根据历史交易记录,在综合考虑交易金额、买卖双方信誉度、交易次数、差评次数、未评价交易的基础上,采用动态计算的方式,为交易的成功进行提供可靠的依据。该模型可以有效甄别恶意用户和诚信用户,从而减少信誉诋毁行为,并可减少信誉榨取行为,提高C2C电子交易的安全性。
This paper proposes a trustworthy credit reputation model Based on C2C. The model is based on historical records of transactions, which takes into account of various aspects of transactions such as payment amount of transactions, buyer and seller reputation scores, number of transactions, and number of negative feedbacks, neutral feedbacks of transactions. It adopts dynamic calculation method, and provides a reliable basis for successful transactions. The model can effectively identify malicious users and guileless users, which reduces the credibility of the defamation and extraction in trust, and improves the security of C2C online transaction.