文献类型：期刊文献

英文题名：Consumer's revisit behavior in online group buying: A shopping value perspective

作者：Che, Tong[1]; Zheng, Xiabing[1]; Peng, Zeyu[2]; Lim, Kai Hin[3]; Hua, Zhongsheng[4]

机构：[1] School of Management, University of Science and Technology of China, Anhui, China; [2] School of Business, East China University of Science and Technology, Shanghai, China; [3] Department of Information Systems, City University of Hong Kong, Hong Kong, Hong Kong; [4] School of Management, Zhejiang University, Zhejiang, China

年份：2015

外文期刊名：Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings

收录：EI(收录号：20170503316779)

语种：英文

外文关键词：Electronic commerce - Competition

摘要：There is a tremendous growth of online group-buying (OGB) in recent years. Under the intensive market competition, customer's revisit behavior is essential for OGB websites to survive. Drawing upon the shopping value perspective, this paper identifies the unique features of OGB and investigates the impacts of these features on customer shopping value and revisit behaviors. A theoretical model was developed and tested by 258 valid responses collected through an online survey. The results show that both the hedonic value and utilitarian value are salient in OGB context and the identified OGB features significantly influence the shopping value. Further, the effects of shopping value vary among different visit channels.