文献类型：会议论文

中文题名：Dynamic Pricing with Consumer-Generated Information

作者：Tian Li[1];

机构：[1]School of Business,East China University of Science and Technology,Shanghai;

会议论文集：2013 International Conference on Information, Business and Education Technology (2013信息、商业与教育技术国际会议(ICIBET 2013))论文集

会议日期：20130314

会议地点：北京

主办单位：电子与信息工程研究所

语种：英文

中文关键词：consumer-generated information;dynamic pricing;experience goods;durable goods;online word-of-mouth

摘要：We study a firm's pricing strategy in response to consumer-generated information (online word-of-mouth).The firm sells durable goods to consumers over two periods.After the first period sales,an aggregated signal about the second perind demand is generated.The precision of consumer-generated information depends on the size of the user base in the first period.We show that,although a firm has no control over the content of information,it always cuts the first-period price to induce information (comparing to the case where there is no consumer-generated information).The consumer-generated information increases the firm's profitability.