文献类型：期刊文献

中文题名：心理消费对物质消费的影响探讨——来自消费者行为研究的新证据

英文题名：The Discussion on the Effect of Psychological Consumption to Physical Consumption——New Evidences from Consumer Behavior Research

作者：杜伟宇[1]

机构：[1]华东理工大学商学院,上海201102

年份：2011

卷号：25

期号：5

起止页码：122

中文期刊名：华东经济管理

外文期刊名：East China Economic Management

收录：国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI2010_2011】；

基金：教育部人文社会科学研究一般项目(09YJC630073)

语种：中文

中文关键词：心理消费;物质消费;调节性匹配

外文关键词：psychological consumption; physical consumption; regulatory fit

摘要：目前有关消费者行为的研究越来越重视心理消费对物质消费的影响。文章选择了四个有关消费者的最新研究领域:消费期望、消费目标、消费流畅性和调节性匹配,重点阐述了心理消费是如何增加或者减少物质消费,从而说明心理消费在人们消费过程中的独特作用。最后分别从营销者和消费者的角度提出了针对心理消费的建议。
At present influence of psychological consumption on physical consumption has been focused in the field of consumer behavior. The newest four research fields are chose in the paper, including consuming expectancy, consuming goal, consuming fluency and regulatory fit. The paper discusses how psychological consumption increases or decreases physical consumption in order to illuminate the special role of psychological consumption in the consuming process. Finally the paper gives some advice of psychological consumption in the perspective of marketer and consumer.