文献类型：期刊文献

中文题名：基于大数据的定制旅游网站创新设计研究

英文题名：RESEARCH ON THE INNOVATIVE DESIGN OF CUSTOMIZED TOURISM WEBSITE BASED ON BIG DATA

作者：李宗丽[1];王计平[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2016

卷号：29

期号：19

起止页码：58

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：旅游网站;大数据;用户画像;个性化定制

外文关键词：Tourism website Big Data User portrait Personalized custom

摘要：随着大数据技术的发展,大数据与产业的结合越来越紧密,个性化技术越来越成为大数据分析在各个行业的重要落脚点。定制旅游是旅游市场发展的产物,大数据分析技术应用于定制旅游逐渐成为一种全新的旅游生产方式。然而,现行在线定制旅游发展中存在用户参与不易、产品服务偏差等问题。本文深入分析在线定制旅游的几种模式,强调从用户数据挖掘分析角度出发,将大数据背后隐藏的用户的行为、习惯和喜好转化为产品设计所需的用户真实的需求,提供更符合用户"口味"的旅游产品服务。
With the development of big data technology, the Combinat;on of big data and Industry becomes more and more closer, in the end, Personalized technology has increasingly become an important foothdd of big data analysis in various industries. Custom Travel is a product of the development of the tourism market, and the analysis techniques of big data used in custom travel is becoming a new way of tourist production. However, there are many defects in the development of current Online Custom Tourism; such as poor user participation, services deviation, and so on. The paper analyzes several customized online travel models, and emphasizes the perspective of the mining and analysis of user data. It attempts to transform the behavior, habits and preferences hidden behind user data into the real user needs which products design need most, and put forward a design innovation which is more matching with the ＂taste＂ of tourist users.