文献类型：期刊文献

英文题名：A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities

作者：Yan, Hong-Bin[1];Ma, Tieju[1];Sriboonchitta, Songsak[2];Van-Nam Huynh[3]

机构：[1]East China Univ Sci & Technol, Sch Business, Meilong Rd 130, Shanghai 200237, Peoples R China;[2]Chiang Mai Univ, Fac Econ, Ctr Excellence Econometr, 239 HuayKaew Rd, Chiang Mai 50200, Thailand;[3]Japan Adv Inst Sci & Technol, Sch Knowledge Sci, 1-1 Asahidai, Nomi City, Ishikawa 9231292, Japan

年份：2017

卷号：256

期号：2

起止页码：329

外文期刊名：ANNALS OF OPERATIONS RESEARCH

收录：;WOS:【SSCI(收录号:WOS:000410698100009)，SCI-EXPANDED(收录号:WOS:000410698100009)】；

基金：We would like to appreciate constructive comments and valuable suggestions from the two anonymous referees, which have helped us efficiently improve the quality of this paper. This study was partly supported by the National Natural Sciences Foundation of China (NSFC) under Grant Nos. 71101050, 71125002, and 71471063; sponsored by the Innovation Program of Shanghai Municipal Education Commission under Grant No. 14ZS060; and supported by the Fundamental Research Funds for the Central Universities in China under Grant No. WN1516009.

语种：英文

外文关键词：Consumer-oriented Kansei evaluation; Stochastic dominance; Priority hierarchy; Fuzzy majority; Hand-painted Kutani cups

摘要：Nowadays, with the increasing of aesthetic products, it becomes more and more important and quite difficult for consumers to choose their preferred products, especially the ones whose artistic and aesthetic aspects play a crucial role in consumer purchase decisions. Taking Kansei as one quality aspect of products, consumer-oriented Kansei evaluation focuses on evaluation of existing commercial products based on consumers' Kansei preferences. This paper proposes a stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities. Particularly, given a consumer's preferences, the concept of stochastic dominance is used to build an evaluation function for each Kansei attribute. Then, the importance weights captured by a priority hierarchy of Kansei attributes, together with the fuzzy majority, are incorporated into the aggregation of individual stochastic dominance degrees into an overall one. An application to the hand-painted Kutani cups in Ishikawa, Japan, is conducted to illustrate the effectiveness and efficiency of the proposed approach. It is seen that the proposed approach outperforms the existing research in terms of easy of use and better decision-support to the consumers.