文献类型：会议论文

英文题名：The Effects of App Store Involvement on App Downloading Intention

作者：Sun, Yameng[1];Cheng, Yan[1];Cui, Huayu[1]

机构：[1]East China Univ Sci & Technol, Dept Management Sci & Engn, Shanghai, Peoples R China

会议论文集：13th International Conference on Service Systems and Service Management (ICSSSM)

会议日期：JUN 24-26, 2016

会议地点：Kunming Univ Sci & Technol, Sch Management & Econ, Kunming, PEOPLES R CHINA

主办单位：Kunming Univ Sci & Technol, Sch Management & Econ

语种：英文

外文关键词：App Store; Involvement; ISS Model; App Downloading Intention

摘要：With the rapid proliferation of app stores, competition among app stores companies has become more and more fierce. Thus, to know what drives users' downloading intention of apps is significant to app stores providers. The purposes of this study were to examine whether factors from information system model, namely system quality, information quality and service quality, and social interaction were related to users cognitive and affective involvement with app stores, which in turn affect their downloading intention of apps. An online survey was conducted and data from 201 valid samples was processed by partial least squares (PLS). The results reveal both cognitive and affective involvement significantly affect users app downloading intention. However, system quality and information quality only influence users' cognitive involvement with app stores while service quality and social interaction only have effects on users' affective involvement. Finally, suggestions were proposed to app stores providers.