文献类型：期刊文献

中文题名：东道国制度质量和市场规模对新兴市场企业社会责任的影响研究

英文题名：The Influence of Host Country Institutional Quality and Market Size on Corporate Social Responsibility of Emerging Market Multinationals

作者：阎海峰[1];王娟[1];吴冰[1];吴琪琦[1]

机构：[1]华东理工大学商学院

年份：2017

期号：4

起止页码：29

中文期刊名：珞珈管理评论

外文期刊名：Luojia Management Review

收录：CSSCI:【CSSCI_C2017_2018】；

基金：国家自然科学基金面上项目“学习能力、学习效果对新兴市场中小企业国际化水平影响研究”(71072071);国家自然科学基金青年项目“中国企业在发达国家创业的外来劣势研究:社会网络的视角”(71202051)

语种：中文

中文关键词：新兴市场企业;东道国;制度质量;市场规模;企业社会责任

外文关键词：Emerging market multinationals;Host country;Institutional quality;Market size;Corporate social responsibility

摘要：社会责任问题是企业国际化进程中的一个重要议题。有研究认为,国际化程度与企业社会责任正相关。但也有研究发现,国际化程度降低了企业社会责任。然而,这种不一致并没有得到很好解释。进一步的研究指出,企业社会责任与东道国制度和经济发展水平密切相关。然而,东道国的制度发展水平能否提高企业社会责任?东道国经济发展水平对企业社会责任具有什么影响,两者的联合作用如何?目前也并不清楚。本文以2008—2012年中国制造业上市公司为样本,探讨东道国制度质量和市场规模如何分别和共同作用于新兴市场企业的社会责任。数据显示,东道国制度质量对企业社会责任有显著正向影响,但东道国市场规模具有显著负向影响,并且进一步弱化了东道国制度质量与企业社会责任的关系。以上结果表明,新兴市场企业在制度压力大的东道国会提高企业社会责任,但是东道国市场规模带来的竞争压力降低了其履行社会责任的意愿,也削弱了对制度压力的响应,继而使企业社会责任下降。
Corporate social responsibility( CSR) is a critical issue for multinational enterprises( MNEs). The literature suggests that internationalization degree promotes MNEs’ CSR,while others report opposite findings. The inconsistence of the relationship between internationalization degree and CSR needs more explanation. Further research suggests that MNEs ’ CSR closely relates to host country institutions and economic development. However, for emerging market multinationals( EMNEs), questions are still underexplored such as whether host country institutions promote CSR,how host country economic development influence CSR,and what’ s the joint effects of host country institutions and economic development. Using sample of Chinese listed multinationals in manufacturing industry,this article aims to find out the influence of host country institutionalquality and market size on an EMNE’ s CSR. Results show that host country institutional quality enhances EMNEs’ CSR,but host country market size reduces CSR, and further negatively moderates the relationship between institutional quality and CSR. The findings suggest that although EMNEs are forced to perform higher level of CSR by higher institutional pressures from host countries,they have to reduce CSR due to fierce market competition in host countries with larger market size, which further weakens their responsiveness to institutional pressures abroad.