文献类型：期刊文献

中文题名：基于用户体验的线上语言培训产品设计策略

英文题名：PRODUCT DESIGN STRATEGY OF ONLINE LANGUAGE TRAINING BASED ON USER EXPERIENCE

作者：李桀[1];汪军[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2020

卷号：33

期号：11

起止页码：35

中文期刊名：设计

外文期刊名：Design

语种：中文

中文关键词：用户体验;互联网;语言培训;设计策略

外文关键词：User experience;Internet;Language training;Design strategy

摘要：通过用户体验的研究方法提高线上语言培训产品的用户体验。通过用户访谈、问卷调查、观察法、体验地图、竞品分析方法,对线上语言培训的用户需求进行挖掘与分析,以用户体验理论为依据,对整个体验流程进行解构与痛点机会点梳理。得出不同层面的设计机会以及设计原则。用户体验的研究方法为线上语言培训产品的设计创新提供了思路与参考。
Improve the user experience of online language training products through user experience research methods.Through user interviews,questionnaire surveys,observation methods,experience maps,and competitive analysis methods,the user needs of online language training are mined and analyzed.Based on the user experience theory,the whole experience process is deconstructed and pain points are sorted out.Drawing different levels of design opportunities and design principles.The user experience research method provides ideas and reference for the design innovation of online language training products.