文献类型：会议论文

英文题名：On Applications of Art of Chinese Minorities in Brand Localization Taking the design of a luggage enterprise as an example

作者：Liu, Miao[1];Chen, Rui[1]

机构：[1]East China Univ Sci & Technol, Sch Art Design & Media, Shanghai, Peoples R China

会议论文集：12th International Symposium on Visual Information Communication and Interaction (VINCI)

会议日期：SEP 20-22, 2019

会议地点：Shanghai, PEOPLES R CHINA

语种：英文

外文关键词：Brand; Localization; Artistic elements; She nationality ribbons

摘要：This paper is aimed to study the applications of artistic elements of intangible cultural heritage of Chinese minorities in brand-localization. The method is to find out the artistic elements of the intangible cultural heritage of Chinese minorities and its value in brand-localization. Then, focusing on brand-localization and based on a product designed for young man's fashion by Echolac, a brand of luggage, countermeasures will be given. The conclusions are following: With the popularity of "national tide", the artistic elements of intangible cultural heritage of minorities can provide a lot of inspiration for the localization and design of brands. The use of these elements is not only a strategy for brand-localization, but also innovation and dissemination of Chinese intangible cultural heritage.