文献类型：期刊文献

英文题名：Joint quality and pricing decisions for service online group-buying strategy

作者：Wu, Yifan[1];Zhu, Ling[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

年份：2017

卷号：25

起止页码：1

外文期刊名：ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

收录：;EI(收录号：20173204019832);WOS:【SSCI(收录号:WOS:000415301400001)，SCI-EXPANDED(收录号:WOS:000415301400001)】；

基金：The authors thank the anonymous reviewers, the associate editor and the Editor in Chief for their helpful comments, which greatly improved this paper. This work was supported in part by the National Natural Science Foundation of China (71471062, 71101051, 71431004), the Shanghai Pujiang Program (17PJC023), the Shanghai Educational Development Foundation (11CG33) and the Fundamental Research Funds for the Central Universities.

语种：英文

外文关键词：Group-buying; Service quality; Pricing; Substitution effect

摘要：In this paper, we study the popular group-buying model in which a seller offers a discount on group-buying websites to attract new customers coming to experience his/her service. We analyze the conditions under which a seller could benefit from the group-buying strategy, in addition to discussing the optimal decisions concerning service quality and online price. We find that only when the website scale is sufficiently large will the seller benefit from adopting the group-buying strategy. We also consider the customers' substitution effect, that is, the existing offline customers turn to an online channel when the seller offers a discount on the group-buying website. When the website scale is relatively small and the substitution rate is high, the seller cannot benefit from group-buying. The seller should set a service quality higher than the base service quality when he/she cooperates with large group-buying websites. Moreover, compared to purely offline businesses, the seller will set a higher quality level if adopting a group-buying strategy. (C) 2017 Elsevier B.V. All rights reserved.