文献类型：期刊文献

英文题名：Do the public treat online and offline equally? An explorative study

作者：Che, Tong[1]; Peng, Zeyu[2]; Lai, Fujun[1,3]; Zheng, Xiabing[4]

机构：[1] Research Center for Smarter Supply Chain, Dongwu Business School, Soochow University, Suzhou, Jiangsu, China; [2] School of Business, East China University of Science and Technology, Shanghai, China; [3] College of Business, University of Southern Mississippi, Hattiesburg, MS, 39406, United States; [4] School of Management, University of Science and Technology of China Hefei, Anhui, China

年份：2018

外文期刊名：Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

收录：EI(收录号：20203309039749)

语种：英文

外文关键词：Electronic commerce

摘要：Online shopping has become a common shopping channel. Consumers can freely choose their preferred shopping channels. However, will the public treat online and offline channel equally? Based on confirmation bias theory, the current study attempt to explore whether there is a prejudice toward online shopping and how prejudice influence consumers' channel selection behavior. An explorative experiment was conducted with 124 subjects. The results indicate that prejudice toward online shopping does exist and significantly influence consumers channel selection behavior. Furthermore, the uncertainty of online shopping may induce consumer's prejudice perception through confirmation bias and lead to both seller and product prejudice. Theoretical and practical implications are discussed. ? PACIS 2018.