文献类型：会议论文

英文题名：Research on the Cultural Product Design Based on Consumer Cognition

作者：Cheng, Jianxin[1]; Ye, Junnan[1]; Xi, Le[1]; Xiao, Wangqun[1]

机构：[1] School of Art, Design and Media, East China University of Science and Technology, M. BOX 286, NO. 130, Meilong Road, Xuhui District, Shanghai, 200237, China

会议论文集：HCI International 2014 - Posters' Extended Abstracts - International Conference, HCI International 2014, Proceedings

语种：英文

外文关键词：Ergonomics - Customer satisfaction - Semantics - Cognitive systems - Consumer behavior - Consumer products

摘要：With the development of cultural creative industry, cultural product design has shifted from "production-oriented" of batch design to "consumer-oriented" of personalized design, on the basis of function, shape, material, color, brand, economic, cultural and other factors of product design. The consumer's emotional appeal should also be investigated fully and comprehensively. How to master the general rule of consumers' psychology, follow the law of consumer behavior, design marketable products and finally promote the customers' satisfaction will be significant subjects of current cultural product design. This paper studies on the current cultural product from targeted consumers' cognition point of view based on theories such as Demand Psychology, Consumption Psychology, Cognitive Psychology, Kansei Engineering, Ergonomics, Semantics of Design and Semiotics and etc, and proposes three hierarchy theory of consumer cognition on cultural product by analyzing cultural products' connotation, characteristic and category and combining human cognitive system in Cognitive Psychology, which are interpretation, experience and cognition. Also present the cultural product design procedure based on consumer cognition on the basis of this theory, including research and analysis of consumers' cognition, image space establishment of cultural product cognition, cultural product concept design and implementation and cultural product test and evaluation. ? Springer International Publishing Switzerland 2014.