文献类型：期刊文献

英文题名：Product involvement and routine use of a niche product from a well-known company: The moderating effect of gender

作者：Zhang, Qianqian[1];Peng, Zeyu[2];Guo, Xitong[3,4];Vogel, Doug[3]

机构：[1]Harbin Inst Technol, Sch Med & Hlth, Sch Management, Room 339,Bldg 2H,2 Yikuang Str, Harbin 150080, Peoples R China;[2]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China;[3]Harbin Inst Technol, Sch Management, Harbin 150080, Peoples R China;[4]Jiangnan Univ, Sch Business, Wuxi 214122, Peoples R China

年份：2023

卷号：60

期号：2

外文期刊名：INFORMATION & MANAGEMENT

收录：;EI(收录号：20230613549272);WOS:【SSCI(收录号:WOS:000926848600001)，SCI-EXPANDED(收录号:WOS:000926848600001)】；

基金：Acknowledgments The authors are grateful to the editors for their guidance and to theanonymous reviewers for their constructive suggestions. This study was partially funded by the National Natural Science Foundation of China (grant numbers: 71571068, 72125001, 72071054, 72293584, and 72121001) .

语种：英文

外文关键词：Niche product; Product involvement; Routine use; Well-known companies

摘要：Contemporary well-known companies are making cross-disciplinary efforts to promote niche products outside the scope of their core businesses. However, little is known about the routine use of these niche products. Based on the theory of involvement, we proposed a research model and conducted an online survey regarding Apple Pay to validate the hypotheses. Several insights were obtained through empirical analysis. Specifically, (1) routine use can be affected by product involvement, which in turn is positively influenced by ideal self -congruence and social influence, and (2) the effects of ideal self-congruence and social influence on product involvement are moderated by gender.