文献类型：期刊文献

中文题名：基于心理所有权的网络嵌入对在线品牌社群公民行为的影响研究

英文题名：The Relationship between Network Embeddedness and Citizenship Behaviors in Online Brand Community:The Mediating Role of Psychological Ownership

作者：赵建彬[1];景奉杰[2]

机构：[1]华中科技大学管理学院;[2]华东理工大学商学院

年份：2015

卷号：12

期号：2

起止页码：276

中文期刊名：管理学报

外文期刊名：Chinese Journal of Management

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2014_2016】；

基金：国家自然科学基金资助项目(71272124)

语种：中文

中文关键词：网络嵌入;心理所有权;品牌社群;公民行为

外文关键词：network embeddedness; psychological ownership; brand community; citizenship behavior

摘要：基于社会交换理论,从心理所有权角度研究网络嵌入与在线品牌社群公民行为的关系。通过对酷比魔方社群的394个样本调查发现:网络嵌入性(结构嵌入和关系嵌入)对心理所有权有积极影响;心理所有权对社群公民行为(有利品牌社群行为和有利社群成员行为)有积极影响;心理所有权在关系嵌入对有利品牌社群和社群成员行为的影响中存在部分中介作用,心理所有权在结构嵌入对有利品牌社群行为的影响中存在部分中介,而在对有利社群成员行为的影响中则是完全中介作用。
Based on Social Exchange Theory, the article analyses the relationship between net- work embeddedness and citizenship behaviors of online brand community from the perspective of psy- chological ownership. Through 394 CUBE community samples we have found that network embed- dedness （structural embeddedness and relational embeddedness） has a positive impact on psychological ownership; psychological ownership has a positive impact on citizenship behaviors in a brand commu- nity （favorable behaviors for brand community and favorable behaviors for community members）~ psychological ownership plays a mediating role between relational embeddedness and citizenship be- haviors in online brand community, a partial mediating role between structural embeddedness and fa- vorable behaviors for brand community, and a full mediating role between structural embeddedness and favorable behaviors for community members.