文献类型：期刊文献

英文题名：Strategic orientation for Chinese firms in the digital economy: a business model process formalization perspective

作者：Liu, Gang[1];Wang, Wannan[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China

年份：2025

卷号：31

期号：5

起止页码：1024

外文期刊名：ASIA PACIFIC BUSINESS REVIEW

收录：;WOS:【SSCI(收录号:WOS:001060797500001)】；

基金：This work was supported by the National Social Science Foundation General Project of China [No. 17BGL030].

语种：英文

外文关键词：Digital economy; business model; market orientation; entrepreneurial orientation; process formalization; mediation effect

摘要：The widespread use of digital technologies has reshaped the resources and capabilities of firms, and changed the logic of value creation in their business models. Digitalization formed by relying on digital technologies, such as artificial intelligence, big data, and blockchain, has brought new opportunities and challenges to the business models of Chinese manufacturing firms. Based on the two types of strategic orientation (market orientation and entrepreneurial orientation), this paper investigates the relationship between market orientation (MO), entrepreneurial orientation (EO), and firm performance and the mediating effect of business model process formalization (PF). The study constructs the multiple paths of strategic orientation driving firm performance, and conducts an empirical test using a sample of 369 Chinese firms. The findings are as follows. (1) Both MO and EO can effectively improve firm performance, and the interaction term of the two orientations also has a positive effect on firm performance. (2) There are three different mediation paths for strategic orientation to improve firm performance: 'MO & RARR;PF & RARR;firm performance', 'EO & RARR;PF & RARR;firm performance', and 'the interaction term of the two orientations & RARR;PF & RARR;firm performance'. (3) Among these three pathways, the indirect effect of 'MO & RARR;PF & RARR;firm performance' is the largest with an indirect effect of 12.29%, which is significantly larger than the effect of the other two pathways. These findings not only enrich the theories related to MO and EO, but also provide various options and management implications for Chinese firms to effectively carry out strategic orientation practices to implement business models in line with the digital economy.