文献类型：期刊文献

英文题名：Doctors' Self-Presentation Strategies and the Effects on Patient Selection in Psychiatric Department from an Online Medical Platform: A Combined Perspective of Impression Management and Information Integration

作者：Liu, Xuan[1];Chi, Xiaotong[1];Li, Jia[1];Zhou, Shuqing[1];Cheng, Yan[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

年份：2025

卷号：20

期号：1

外文期刊名：JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

收录：;WOS:【SSCI(收录号:WOS:001454074100001)】；

基金：This research was supported by the National Natural Science Foundation of China (Grant Nos. 71971082, 72271093), the Science and Technology Innovation Plan of Shanghai Science and Technology Commission (Grant Nos. 22692110200, 19692106700) and Humanity and Social Science Youth foundation of Ministry of Education of China (Grant No. 18YJC630068).

语种：英文

外文关键词：impression management; information disclosure; information integration; patient impressions

摘要：Online medical consultation has become a crucial channel for patients seeking health support. Based on data from a psychiatric department in a leading online medical consultation platform in China, this study examines two possible types of online self-presentation strategies (positive impression management strategy and blending-in impression management strategy) employed by doctors in three dimensions: informational management, affective management, and image management, and explores their impact on patient selection. Meanwhile, an information integration perspective was incorporated and the interaction effects between impression management strategies taken by doctors and patient reviews expressed by online patients are also explored. Results indicate that the information quantity (representing the informational management dimension) in doctors' profiles has a negative impact on patient selection (beta = -0.142, p < 0.01), while the positive emotion expression (representing affective management) (beta = 0.423, p < 0.01) and profile photo (representing image management) (beta = 1.098, p < 0.01) positively influence patient selection. Patient reviews related to expertise positively moderate the effect of information quantity in doctors' introduction on patient selection (beta = -0.632, p < 0.05). In contrast, patient reviews concerning attitude (beta = -0.882, p < 0.01) and credibility (beta = -0.488, p < 0.01) negatively moderate the effect of emotion expression and profile photos on patient selection, respectively. The findings extend the applicability of impression management theory, providing a novel perspective for comprehending the impact of doctors' self-presentation on patient selection and its interaction effect with patient impressions.