文献类型：期刊文献

英文题名：Optimal eco-labeling strategy with imperfectly informed consumers

作者：Fan, Tijun[1];Song, Yang[1];Cao, Huan[1];Xia, Haiyang[1]

机构：[1]East China Univ Sci & Technol, Sch Business, Shanghai, Peoples R China

年份：2019

卷号：119

期号：6

起止页码：1166

外文期刊名：INDUSTRIAL MANAGEMENT & DATA SYSTEMS

收录：;EI(收录号：20192707129429);WOS:【SSCI(收录号:WOS:000479274400001)，SCI-EXPANDED(收录号:WOS:000479274400001)】；

基金：The authors wish to acknowledge the helpful comments provided by anonymous referees. This work was supported by the National Natural Science Foundation of China (Nos 71431004, 71202052, 71573087, 71473085 and 71302043).

语种：英文

外文关键词：Competition; Eco-labelling criterion; Imperfectly informed consumers

摘要：Purpose The purpose of this paper is to find the optimal environmental quality criteria for a strategic eco-labeling authority with three objectives (i.e. maximizing the aggregate environmental quality, maximizing the industry profit and maximizing the social welfare). Particularly, the authors investigate how the existence of imperfectly informed consumers affects labeling criteria determination and competition among firms. Design/methodology/approach A game-theoretic modeling approach was adopted in this paper. A three-stage sequential game was modeled and backward induction was used to solve for a subgame perfect Nash equilibrium. To investigate the impacts of the existence of imperfectly informed consumers, the equilibrium, if all consumers are perfectly informed of the eco-label, was studied as a benchmark. Findings A more strict eco-labeling criterion improves revenues for both the labeled and unlabeled firms. It is interesting to find that the eco-labeling criteria to maximize industry profits are stricter than the criteria to maximize social welfare. Moreover, when the fraction of imperfectly informed consumers increases, the eco-labeling criteria to maximize aggregate environmental quality or industry profits will be more strict, while the criteria to maximize the social welfare will be looser. Originality/value The authors analyze the equilibrium strategies for firms against the eco-labeling criteria certified by authority with different objectives. The obtained optimal labeling strategies could provide insightful guidelines for the certifying authority to select the best suitable labeling criteria to achieve its goals.