文献类型：期刊文献

中文题名：定制旅游对旅行社供应模式的影响研究——以上海市为例

英文题名：Impact of Supply Patterns of Customerized Tourism on Travel Agencies:A Case Study of Shanghai

作者：王计平[1];赵云丹[1];倪菁[1]

机构：[1]华东理工大学旅游管理系,上海200237

年份：2011

卷号：20

期号：1

起止页码：66

中文期刊名：淮海工学院学报（自然科学版）

外文期刊名：Journal of Huaihai Institute of Technology:Natural Sciences Edition

基金：国家社会科学基金资助项目(10BZX083)

语种：中文

中文关键词：个性需求;旅行社供应模式;定制旅游

外文关键词：Individuality demand; supply patterns of the travel services; custom tourism

摘要：定制旅游是旅游业发展到一定阶段的产物,作为一种新兴的高端旅游产品,以自由、个性、品质为特点,弥补了传统旅游团队相对单一和刻板的缺点,让旅行者的旅程更加随意自由。定制旅游的发展,对旅行社供应模式提出了新的要求,包括采购系统、接待人员、导游人员等方面。以上海市为例,通过对目前定制旅游的发展现状调研,有针对性地提出了合理的旅行社应对模式。
Customerized tourism is a new product of the tourist industry when it develops into a new stage. Featured with freedom, individuality and high quality, it outweighs traditional trave- ling that is weak in flexibility, and attracts tourists for its free and flexible arrangement. Its emergence makes new requirements for the supply pattern of tourist agencies, especially in terms of the purchasing system, and the arrangements of reception clerks and tourist guides. Taking Shanghai as an example, we clarified the status quo for the development of customerized tourism, and put forward suggestions for tourist agencies to handle the problems therein.