文献类型：期刊文献

英文题名：New organizational structure of real estate exploiting enterprise for customer relationship management

作者：Wang, Yao-Wu[1]; Yang, Hong-Tao[2]

机构：[1] School of Management, Harbin Institute of Technology, Harbin 150001, China; [2] School of Business and Economics, East China University of Science and Technology, Shanghai 200237, China

年份：2006

卷号：38

期号：1

起止页码：94

外文期刊名：Harbin Gongye Daxue Xuebao/Journal of Harbin Institute of Technology

收录：EI(收录号：2006139783879)

语种：英文

外文关键词：Customer satisfaction - Information management - Project management

摘要：Many real estate exploiting enterprises in China have set about to implement customer relationship management (CRM) as has been implemented in many industries. CRM is complicated system engineering and all the problems cannot be solved by advanced software alone. Innovation is needed in every facet of the businesses. Adjustment of the organizational structure of the enterprise is a necessary step in successfully employing CRM. For this reason, the defects existing in the organizational structure of Chinese real estate exploiting enterprises is analyzed. In combination with a specific situation in the real estate industry, a process-based organization that can support CRM for a real estate exploiting enterprise is imposed.