文献类型：期刊文献

中文题名：民国时期上海知名品牌及其营销策略探析

英文题名：An Analysis of Shanghai Famous Brands and Their Marketing Strategies in the Period of Republic of China

作者：王仲[1]

机构：[1]华东理工大学艺术设计与传媒学院,上海200237

年份：2012

卷号：15

期号：1

起止页码：113

中文期刊名：集美大学学报（哲学社会科学版）

外文期刊名：Journal of Jimei University：Philosophy and Social Sciences

收录：国家哲学社会科学学术期刊数据库

基金：江苏省人文社科基金项目(09JD024)

语种：中文

中文关键词：上海;知名品牌;营销策略

外文关键词：Shanghai; famous brand; managing strategy

摘要：民国前期,上海工商业界立足于中国传统商人的经营策略,借鉴西方营销理论,创造出众多民族知名品牌。这些品牌在当时对繁荣社会经济、丰富人民生活、抵御外国经济侵略、革新社会风尚都发挥了一定的历史作用。同时,也为今天上海品牌建设提供一定的借鉴。
During the period of Republic of China, Shanghai business community created numerous national brands, based on the Chinese traditional business strategy and Western marketing theory. These brands played a certain role in prospering social e-conomy, enriching people＇s lives, resisting foreign aggression, and reforming social fashions at that time. Meanwhile, they also provide certain reference for today＇s Shanghai brand construction.