详细信息

A Study of Corporate Information Disclosure in Social Responsibility Crisis Based on Subjective Game    

文献类型:会议论文

英文题名:A Study of Corporate Information Disclosure in Social Responsibility Crisis Based on Subjective Game

作者:Ge, Yongsheng[1]

机构:[1]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China

会议论文集:International Conference on Engineering and Business Management

会议日期:MAR 25-27, 2010

会议地点:Chengdu, PEOPLES R CHINA

语种:英文

外文关键词:corporate social responsibility crisis; information disclosure; subjective game analysis

摘要:This paper, guided by the system value of Game Theory, centers on the "Snow Brand Food Poisoning Incident" in 2000 and the "National FF-type kerosene heaters Incident" in 2005, and analyzes how Snow Brand Corporation took a negative response to cause the Company's bankruptcy and how Panasonic Corporation took a positive attitude to transform the situation from "risk" to "opportunity" in times of social responsibility crisis. Meanwhile, this paper preliminarily expounds the information disclosure and the system arrangement in the corporate social responsibility crisis.

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