文献类型：会议论文

英文题名：From Text to Image: Image Application and Design Transformation of Traditional Cultural IP Resources - A Case Study of the Classic of Mountains and Seas

作者：Zhou, Jie[1];Cui, Jingyi[1]

机构：[1]East China Univ Sci & Technol, Shanghai 200237, Peoples R China

会议论文集：23rd International Conference on Human-Computer Interaction (HCII)

会议日期：JUL 24-29, 2021

会议地点：ELECTR NETWORK

语种：英文

外文关键词：From text to images; The classic of mountains and seas; Cross-media design

摘要：Traditional culture needs to be re-disseminated via visual design to achieve enhanced value, particularly in the era of popular new media communication and crossover cooperation. There is much important text in historical books and records that contains abundant historical and humanistic tradition and values. However, due to its professional nature in terms of literal expression and knowledge background, such extremely valuable historical text only circulates in a limited academic community. In fact, such text could serve as excellent materials for cultural mining in the era of new media communication. In this Article, the author takes the example of The Classic of Mountains and Sees whose text exerts profound influence on description of mystical images in literary works through the ages. After going through the main processes i.e. close reading of text, encapsulation of the theme, innovative design and crossover cooperation, the author completed the transition from text to images, from academic level to arts, from theories to practice, hoping to create a research approach and paradigm for image conversion of traditional culture.