文献类型：期刊文献

英文题名：A fuzzy linguistic go/no-go decision model in new product development

作者：Yan, Hong-Bin[1]; Ma, Tieju[1]

机构：[1] School of Business, East China University of Science and Technology, Meilong Road 130, Shanghai 200237, China

年份：2012

卷号：544

起止页码：121

外文期刊名：Advanced Materials Research

收录：EI(收录号：20124415617210)

语种：英文

外文关键词：Linguistics - Product development

摘要：New product development (NPD) is a quite risky and uncertain process. In order to reduce the risks and uncertainties, the firms need to evaluate their new product at each step carefully and make accurate decisions. This paper focuses on uncertain go/no-go decisions in the NPD process. To do so, a probabilistic approach is firstly proposed to elicit a probability distribution of the gateteam's judgement. Secondly, a probabilistic approach is proposed to perform group and multicriteria aggregation with the random interpretation of group weights and criteria weights. ? (2012) Trans Tech Publications, Switzerland.