文献类型：期刊文献

英文题名：Cultural Recoding of the Movie Mulan from the Cross-cultural Perspective

作者：Fu, Tingting[1]; Wei, Ziyan[2]; Jia, Hui[1]

机构：[1] East China University of Science and Technology, School of Foreign Languages, Shanghai, China; [2] East China University of Science and Technology, School of Chemical Engineering, Shanghai, China

年份：2021

起止页码：154

外文期刊名：Proceedings - 2021 International Conference on Big Data Engineering and Education, BDEE 2021

收录：EI(收录号：20220511547422)

语种：英文

外文关键词：Motion pictures - Python

摘要：This article analyzes the Disney movie Mulan as a typical case of cross-cultural communication. The sentiment analysis of the movie Mulan's review on the Rotten Tomatoes website, an influential movie-review aggregation site, has been conducted through Python coding technology. The analysis results show that nearly 86.5% of movie reviews are positive. It is found Mulan has been highly accepted by Western audiences and maintained a positive image in Western countries. One of the reasons is that the film has a large amount of traditional Chinese cultural elements, satisfying the world's curiosity and expectations of Eastern civilization; another reason is that the flint integrates the mainstream Western values such as free and independent feminist ideas and personal heroism, catering to the tastes of movie audiences. This research offers a new perspective that focuses on the audiences' response and explores the common issues of cross-cultural communication in the new era of multicultural collision. ? 2021 IEEE.