文献类型：期刊文献

英文题名：When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation

作者：Chen, Jin[1];Chen, Jing (Elaine)[2,3];Goh, Khim-Yong[3];Xu, Yunjie (Calvin)[4];Tan, Bernard C. Y.[3]

机构：[1]E China Univ Sci & Technol, Sch Business, Shanghai 200237, Peoples R China;[2]Beihang Univ, Sch Econ & Management, Beijing 100191, Peoples R China;[3]Natl Univ Singapore, Sch Comp, Dept Informat Syst, Singapore 117418, Singapore;[4]Fudan Univ, Sch Management, Dept Informat Management & Informat Syst, Shanghai 200433, Peoples R China

年份：2014

卷号：51

期号：8

起止页码：972

外文期刊名：INFORMATION & MANAGEMENT

收录：;EI(收录号：20144700234411);WOS:【SSCI(收录号:WOS:000347142300004)，SCI-EXPANDED(收录号:WOS:000347142300004)】；

基金：This research was supported by the National Natural Science Foundation of China (No. 71302041, 71172038, 71232008), the Ministry of Education Project of Youth Fund of Humanities and Social Sciences (No. 13YJC630008), the Fundamental Research Funds for the Central Universities (No. WN1323005), the Shanghai Pujiang Program (No. 13PJC021, 13PJC090), and the Program for Professor of Special Appointment (Eastern Scholar) at Shanghai Institutions of Higher Learning.

语种：英文

外文关键词：Online channel bifurcation; Electronic Multisided Platform; Customer demand; Competitive intensity; Service differentiation

摘要：In today's e-market, many sellers on Electronic Multisided Platforms (EMPs) conduct channel bifurcation, i.e., starting their proprietary websites while maintaining presences on EMPs. This study explores the antecedents of the timing that a seller bifurcates from EMPs. We hypothesize that a seller's customer demand has a U-shaped effect on its EMP membership duration before bifurcation, while competitive intensity has an inverted U-shaped effect. Service differentiation has a negative effect and further dampens the curvilinear effects of customer demand and competitive intensity. Using the data of 422 booksellers on Taobao.com and the accelerated failure time duration model, we found substantial support for our hypotheses. (C) 2014 Elsevier B.V. All rights reserved.