文献类型：期刊文献

中文题名：中国乒乓球俱乐部超级联赛市场化若干问题研究

英文题名：A Study on the Marketization of Chinese Table Tennis Super League

作者：马越斐[1];臧玉瑛[1]

机构：[1]华东理工大学体育科学与工程学院,上海200237

年份：2016

卷号：34

期号：3

起止页码：34

中文期刊名：哈尔滨体育学院学报

外文期刊名：Journal of Harbin Sport University

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：中国乒乓球俱乐部超级联赛;市场化;问题

外文关键词：China Table Tennis Super League ; Marketing ; Current status

摘要：乒乓球作为我国国球,有着广泛的群众基础和骄人的竞技成绩。但是随着体育项目产业化、商业化发展,乒乓球运动项目却没能跟上时代的步伐,在市场化方面存在着诸多问题。本文以我国乒乓球俱乐部超级联赛为研究对象,采用文献资料等研究方法,通过对其运作模式、观众上座率、媒体转播等方面的研究,分析我国乒乓球俱乐部超级联赛市场化发展现状以及存在的问题,并为我国乒乓球俱乐部超级联赛的可持续发展提供可操作性的对策。旨为我国其它项目的市场化探索提供有益的借鉴。
Table tennis as the national sport, has a broad mass base and impressive competitive achievements. But with the industrialization and commercialization of sports, table tennis sports can not keep up with the pace of the times, there are many problems in the market. The methods of the China Table Tennis Super League as the research object, through the collation and analysis of literature, summed up with the summary, etc. , the operation mode and audience attendance, media broadcast, research, analysis of China Table Tennis Super League market development present situation and the existing problems, and find out factors restricting its development, provides the operational countermeasures and suggestions for the sustainable development of table tennis club in the Premier League. At the same time, to provide useful reference for the marketing of other projects in our country.