文献类型：期刊文献

中文题名：基于CiteSpace的国潮设计研究

英文题名：RESEARCH ON THE CHINA-CHIC DESIGN BASED ON CITESPACE

作者：王计平[1];史秀文[1]

机构：[1]华东理工大学艺术设计与传媒学院,上海200237

年份：2023

期号：3

起止页码：118

中文期刊名：工业设计

外文期刊名：Industrial Design

语种：中文

中文关键词：CiteSpace;国潮设计;可视化分析;聚类分析;表达

外文关键词：CiteSpace;China-Chic Design;Visual Analysis;Clustering Analysis;Expression

摘要：近年来,国潮作为消费时尚中的独特表现,逐渐引起了学界的关注。文章基于Cite Space对我国国潮产品的发展与设计现状进行可视化分析,并采用关键词的聚类分析,显示目前国潮设计主要集中在内容设计和市场营销两个方面,而且仍然处在浅层次的开发阶段,尚需改进和提升。最后,从政府、社会、消费者、科技与文化几个角度提出国潮设计的相关建议,以期对未来的国潮设计发展提供有益的参考。
In recent years,China-Chic,as a unique expression of consumer fashion,has gradually attracted the attention of the academic community.Based on CiteSpace,this paper makes a visual analysis of the development and design status of China-Chic products in China,and uses keyword clustering analysis to show that China-Chic design is mainly focused on content design and marketing,and is still in the shallow development stage,which needs to be improved and promoted.Finally,from the perspective of government,society,consumers,science and technology and culture,this paper puts forward suggestions on China-Chic design,hoping to provide useful reference for the future development of China-Chic design.