文献类型：期刊文献

中文题名：虚假共识效应与消费行为研究综述

英文题名：A Review of the Relationship Between False Consensus Effect and Consumer Behavior

作者：戚海峰[1];费鸿萍[1]

机构：[1]华东理工大学商学院,上海200233

年份：2015

卷号：17

期号：2

起止页码：115

中文期刊名：首都经济贸易大学学报

外文期刊名：Journal of Capital University of Economics and Business

收录：国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：虚假共识效应;投射偏差;自我中心偏见;选择性暴露;认知可及性

外文关键词：false consensus effect; projective bias ; egocentric bias ; selective exposure ; cognitive availability

摘要：在系统回顾虚假共识效应及其影响消费行为的相关文献的基础上,首先介绍虚假共识效应的概念、产生机制,然后从个体感知与社会互动的角度深入探讨虚假共识效应对消费行为的影响,最后讨论现有研究的不足之处以及未来的研究重点。
The article systematically reviewed the literatures on the false consensus effect and its effect on the consumer behavior. First,the concept and forming mechanism were introduced. Then, the effect of this phenomenon on consumer behavior was probed deeply. Finally, the existing shortage and future research focus were discussed.