文献类型：期刊文献

英文题名：Data-driven product personalization under personalized pricing

作者：Li, Youping[1,2];Wang, Zheng[3]

机构：[1]East China Univ Sci & Technol, Res Inst Digital Econ, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China;[2]East China Univ Sci & Technol, Oliver Hart Res Ctr Contracts & Governance, 130 Meilong Rd, Shanghai 200237, Peoples R China;[3]East China Univ Sci & Technol, Sch Business, 130 Meilong Rd, Shanghai 200237, Peoples R China

年份：2026

卷号：69

期号：1

外文期刊名：JOURNAL OF REGULATORY ECONOMICS

收录：;Scopus(收录号：2-s2.0-105047402982);WOS:【SSCI(收录号:WOS:001849799600001)】；

基金：Li acknowledges financial support from the National Social Science Fund of China (24ZDA026).

语种：英文

外文关键词：Product personalization; Personalized pricing; Consumer data; Privacy regulation; L1; L4; D4

摘要：The growing use of personal data in modern commerce has sparked a policy debate over the governance and regulation of data-driven business practices. In this paper, we analyze firms' investments in data analytics that enable attribute-enhancing product personalization and their interaction with pricing strategies. We find that personalized pricing strengthens firms' incentives to invest relative to uniform pricing, intensifying competition and improving consumer and social welfare. In the long run with market entry, personalized pricing mitigates both underinvestment and excessive entry, which is again socially desirable. We further examine preference-matching product personalization, in which the pro-investment and welfare-enhancing effects of personalized pricing are even more pronounced. These findings provide new insights into consumer data governance and algorithmic pricing regulation in the digital economy.