文献类型：期刊文献

中文题名：产品伤害危机模糊情境下影响购买意向的因素研究

英文题名：The Importance of Factors Influencing Consumer Purchase Intention during Product Harm Crisis under Ambiguous Situation

作者：任金中[1];景奉杰[2]

机构：[1]华中科技大学管理学院,湖北武汉430074;[2]华东理工大学商学院,上海200237

年份：2013

卷号：35

期号：7

起止页码：65

中文期刊名：山西财经大学学报

外文期刊名：Journal of Shanxi University of Finance and Economics

收录：CSTPCD;;北大核心:【北大核心2011】；CSSCI:【CSSCI2012_2013】；

基金：国家自然科学基金项目"产品危机事件之群发属性对消费者补救预期的影响-情感反应的心理作用机制"(70972018)

语种：中文

中文关键词：产品伤害危机;模糊情境;感知严重性;购买意向;联合分析

外文关键词：product harm crisis; ambiguous situation; perceived severity; purchase intention; conjoint analysis

摘要：本研究聚焦产品伤害危机模糊情境,检验在不同感知危机严重性、性别及代际下影响消费者购买意向五个关键因素的相对重要性。研究采用实验方法,运用联合分析对数据进行处理。研究结果表明:无论在何种情境下,专家响应都是影响消费者购买意向最重要的因素,而原产地形象是最不重要的因素,媒体响应始终处于第四位;品牌知名度、组织响应重要性次序不固定,在不同感知危机严重性、性别及代际下,它们的相对重要性次序在第二位、第三位上发生改变。
This paper focuses on ambiguous situation during product-harm crisis and examines the relative importance of five critical factors on consumer purchase intention under different perceived severity, sex, and generation. Experiment method is utilized in the research and conjoint analysis is used to analyze the data. The resuhs suggest that the experts＇ response is the most important factor under any circumstances, while the region of origin image is the least important factor and media response is the fourth important. Brand visibility and organization response are interchangeably second and third depending on different perceived severity, sex, and generation.