文献类型：期刊文献

中文题名：面向客户关系管理的房地产开发企业组织结构

英文题名：A new organizational structure of real estate exploiting enterprise for customer relationship management

作者：王要武[1];杨洪涛[2]

机构：[1]哈尔滨工业大学管理学院,黑龙江哈尔滨150001;[2]华东理工大学工商经济学院,上海200237

年份：2006

卷号：38

期号：1

起止页码：94

中文期刊名：哈尔滨工业大学学报

外文期刊名：Journal of Harbin Institute of Technology

收录：CSTPCD;;Scopus;北大核心:【北大核心2004】；CSCD:【CSCD2011_2012】；

语种：中文

中文关键词：房地产;组织结构;客户关系管理;业务流程

外文关键词：real estate; organizational structure; customer relationship management; business process

摘要：客户关系管理(CRM)是一项复杂的系统工程,仅靠先进的软件并不能解决所有问题,它需要企业进行多方面的改革.其中,企业组织结构的调整是成功实施客户关系管理的一个必不可少的步骤.分析了目前中国房地产开发企业组织结构中存在的弊端,结合房地产行业的具体情况,提出了一种面向客户关系管理的基于流程的房地产开发企业组织结构模式.
Many real estate exploiting enterprises in China have set about to implement customer relationship management （CRM） as has been implemented in many industries. CRM is complicated system engineering and all the problems cannot be solved by advanced software alone. Innovation is needed in every facet of the businesses. Adjustment of the organizational structure of the enterprise is a necessary step in successfully employing CRM. For this reason, the defects existing in the organizational structure of Chinese real estate exploiting enterprises is analyzed. In combination with a specific situation in the real estate industry, a process - based organization that can support CRM for a real estate exploiting enterprise is imposed.