文献类型：期刊文献

英文题名：A Comparative Study on the Communication Effect of Stage Performance Promotion Platforms Based on User Experience

作者：Ji, Jingyi[1]; Fu, Rongrong[1]; Cheng, Jianxin[1]

机构：[1] School of Art Design and Media, East China University of Science and Technology, Shanghai, 200030, China

年份：2020

卷号：1202 AISC

起止页码：1014

外文期刊名：Advances in Intelligent Systems and Computing

收录：EI(收录号：20203108985189)

语种：英文

外文关键词：Computer programming

摘要：With young people are away from traditional stage theaters, resulting in the loss of media for large stage performances. However, due to the innovation of digital media technology and the prevalence of consumerism, the new generation of users rely more on digital platforms to obtain entertainment information. Therefore, how to promote stage performances with the help of digital promotion platforms has become the key to media and even to enterprise research. At present, most stage performances in China rely on third-party platforms for promotion. However, they have problems including miscellaneous performance business, messy platform construction, etc., and thus hindering the further development of the platform. Therefore, this paper takes user experience as the entrance, uses experimental methods of cognitive neurology, and to establish a set of optimized communication strategies in line with user experience for the platforms. ? 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.