文献类型：期刊文献

英文题名：The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms

作者：Li, Shugang[1];Zhu, Boyi[1,3];Yu, Zhaoxu[2]

机构：[1]Shanghai Univ, Sch Management, Shanghai, Peoples R China;[2]East China Univ Sci & Technol, Dept Automat, Shanghai, Peoples R China;[3]Shanghai Univ, Sch Management, 99 Shangda Rd, Shanghai 200444, Peoples R China

年份：2024

卷号：63

期号：5

起止页码：1256

外文期刊名：JOURNAL OF TRAVEL RESEARCH

收录：;WOS:【SSCI(收录号:WOS:001014573500001)】；

基金：The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was supported by the National Natural Science Foundation of China (No. 71871135 and No. 72271155).

语种：英文

外文关键词：tourism e-commerce; Impulse buying; Immersion; VR interaction; Empathy

摘要：Virtual reality (VR) tourism e-commerce platforms (VRTEPs) can provide trial experience for tourists, which is easy to trigger irrational impulse buying. Based on cognitive emotion theory and S-O-R model, this study innovatively explores the impact of the multi cue-interaction stimulation (the interactivity of VR display and the empathy of text display) of VRTEPs on consumers' impulse buying intention through the mediating effect of new cognitive and emotional responses, namely, interactive pleasure (perceived usefulness and immersion). The results reveal that: (1) The interactivity of VR display stimulates interactive pleasure, then positively affects impulse buying intention. (2) The empathy of text display only stimulates perceived usefulness to positively affect impulse buying intention. This study also finds that the interactive comparison has a negative moderating effect on the relationship between immersion and impulse buying intention. These findings contribute to developing the new theory for effectively marketing using highly interactive new technology on VRTEPs.