文献类型：期刊文献

中文题名：电子商务中面向产品线的动态定价方法研究

英文题名：Research on method of dynamic pricing for product line in E-commerce

作者：程岩[1]

机构：[1]华东理工大学商学院,上海200237

年份：2010

卷号：25

期号：4

起止页码：533

中文期刊名：系统工程学报

外文期刊名：Journal of Systems Engineering

收录：CSTPCD;;北大核心:【北大核心2008】；CSCD:【CSCD2011_2012】；

基金：国家自然科学基金资助项目(70871039)

语种：中文

中文关键词：电子商务;动态定价;Q学习

外文关键词：E-commerce; dynamic pricing; Q learning;

摘要：研究电子商务零售中产品线动态定价决策的优化问题.决策的实时性需求和计算复杂性是该问题的难点.对此,首先提出市场需求状态模型和需求状态的估算方法,在此基础上,进一步提出产品线动态定价的优化模型,最后,提出一种基于自组织神经网络的Q学习算法来求解产品线动态定价的优化问题.模拟实验结果表明,用该算法求解产品线动态定价问题具有较高的效率和效用.
This paper researches a decision optimization problem of dynamic pricing for product line in E-retailing setting.The requirement of decision in real time and the nature of high computational complexity are main difficulties for this problem.For this point,this paper presents a demand state model and an estimation method for demand state.Based on those an optimization model for product line dynamic pricing is developed.Finally,a SOM-based Q learning algorithm is proposed to solve the optimization problem of ...