文献类型：期刊文献

英文题名：Travel arrangement as a moderator in image-satisfaction-behavior relations: An investigation of Chinese outbound travelers

作者：Liu, Xiaoming[1];Li, Jun Justin[1];Yang, Yan[2]

机构：[1]Univ Macau, Macau 00853, Peoples R China;[2]E China Univ Sci & Technol, Shanghai 200237, Peoples R China

年份：2015

卷号：21

期号：3

起止页码：225

外文期刊名：JOURNAL OF VACATION MARKETING

收录：;WOS:【SSCI(收录号:WOS:000356310600001)】；

语种：英文

外文关键词：Behavioral intentions; destination image; moderator effect; overall satisfaction; travel arrangement

摘要：With more and more destinations relying on repeat travelers, the inclination of tourists to revisit some destinations has become a significant topic of study. Therefore, the reasons for travelers' revisits have been addressed in many research studies. These studies have determined several factors of the revisit inclination, such as satisfaction, destination image, and perceived quality. However, in most of the previous studies about the relationships among the destination image and tourists' satisfaction, as well as their behavioral intentions to the destination, the moderating variables were not considered. Consequently, we analyzed the moderator effects of certain characteristics of different travel arrangements on the theoretical relationship among the destination image, tourists' satisfaction, and their behavioral intentions to the destination. This article first identifies the similarities and differences among these two types of Chinese outbound travelers in terms of their demographic and trip characteristics. It then confirms that these two types of travelers differ in terms of the relationships among perceived destination images, satisfaction level, and future behavioral intentions using an invariance test of structural model. According to the multiple group cause-and-effect analysis, the results show that travel arrangement can largely affect either the relations between destination image and tourists' satisfaction or their behavioral intentions. Moreover, the relationship between either destination image and tourists' satisfaction or their behavioral intentions is generally stronger for independent visitors. Finally, the influences are discussed from both theoretical and practical perspective.