文献类型：期刊文献

英文题名：Luxury Industry’s Chinese User Experience Design

作者：Yu, Wei[1]; Zhai, Wenxue[1]

机构：[1] School of Art Design and Media, East China University of Science and Technology, Shanghai, China

年份：2019

卷号：11577 LNCS

起止页码：394

外文期刊名：Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

收录：EI(收录号：20193107250939)

语种：英文

外文关键词：Commerce

摘要：The Chinese consumer market has gradually become an abattoir for well-known foreign luxury brands. Different brands are competing as they adopted all kinds of ways to attract the Chinese millennial. However, the differences in lifestyles and cultures of China and the Western countries have created disparities in the users’ behavior habits, so foreign brands cannot reproduce the design from the experience of the users in their motherland but should consider the difference in two cultures. This article explores the difficulties from cultural differences to the experience design of foreign luxury brands in China and provides corresponding solutions to give foreign luxury brands some reference and help them to create interactions for Chinese consumers. Shopping would be easy and enjoyable with a full-process service experience which increases the market share in China. ? 2019, Springer Nature Switzerland AG.