文献类型：期刊文献

中文题名：农产品地区质量声誉对企业出口二元边际影响研究

英文题名：Research on the Impact of Regional Reputation of Agricultural Products Quality on the Dual Margins of Enterprises’ Export

作者：高小龙[1];董银果[1]

机构：[1]华东理工大学商学院,上海200237

年份：2022

期号：2

起止页码：12

中文期刊名：华中农业大学学报（社会科学版）

外文期刊名：Journal of Huazhong Agricultural University(Social Sciences Edition)

收录：国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI2021_2022】；

基金：国家自然科学基金项目“SPS措施与农产品质量升级的耦合机制研究”(71673087)。

语种：中文

中文关键词：农产品;地区质量声誉;集约边际;扩展边际

外文关键词：agricultural products;regional reputation of quality;intensive margin;extensive margin

摘要：采用2000-2015年中国海关数据库,基于“企业-产品-目的国”维度区分企业出口的广度和深度,分析农产品地区质量声誉对企业出口二元边际的影响。研究发现,农产品地区质量声誉对企业出口集约边际的影响要强于扩展边际,对出口扩展边际促进作用强弱依次表现为:老产品出口至新市场ln em_(1)>新产品出口至老市场ln em_(2)>新产品出口至新市场ln em_(3);此外,农产品地区质量声誉对企业出口二元边际的影响还存在显著的企业异质性和区域异质性。进一步的机制检验表明,农产品地区质量声誉主要通过“声誉溢价效应”和“竞争集聚效应”两条途径影响企业出口二元边际。由此提出培育良好农产品地区质量声誉,促进中国农产品出口贸易可持续发展等相关建议。
Based on data from China’s customs trade database from 2000 to 2015,this paper studies the breadth and depth of enterprises’ export from the “enterprise-product-destination” dimension,and then analyzes the impact of regional reputation for quality of agricultural products on the dual margins of enterprises’ export. The results show that the impact of regional reputation of agricultural products quality on enterprises’ export intensive margin is stronger than on the extensive margin,and the marginal promotion effects on enterprises’ export extensive margin is as follows:export of old products to new markets(ln em-1)is larger than export of new products to old markets(ln em-2)which in turn is larger than export of new products to new markets(ln em-3). In addition,the paper finds that the impact of regional reputation of quality on the dual margin of agricultural exports has significant enterprise heterogeneity and regional heterogeneity. Further mechanism test shows that regional reputation of quality affects the dual margins of enterprises’ export mainly through“the effect of reputation premium”and“the effect of competitive agglomeration”. Finally,this paper puts forward some suggestions on cultivating a good regional quality reputation of agricultural products and promoting the sustainable development of China’s agricultural export trade.