文献类型：期刊文献

中文题名：基于感知风险和涉人程度的消费者新能源汽车购买意愿实证研究

英文题名：An Empirical Research on the Consumer's Purchase Intention of New Energy Vehicles based on Perceived Risk and Involvement

作者：王颖[1];李英[1]

机构：[1]华东理工大学商学院,上海200237

年份：2013

卷号：32

期号：5

起止页码：863

中文期刊名：数理统计与管理

外文期刊名：Journal of Applied Statistics and Management

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2011】；CSSCI:【CSSCI2012_2013】；

基金：国家自然科学基金项目(71071055);教育部人文社会科学基金项目(09YJC630069)

语种：中文

中文关键词：新能源汽车;感知风险;涉X,II度;结构方程模型;购买意愿

外文关键词：new energy vehicles, perceived risk, involvement, structural equation model, purchase intention

摘要：新能源汽车即节能又环保,是未来汽车产业的发展方向,其在市场中的有效扩散很大程度上依赖于消费者对新能源汽车的采纳行为。本文利用实证方法分析了感知风险和涉入程度对消费者新能源汽车购买意愿的影响;同时,探讨了人口统计变量对本研究中各变量的影响。通过利用SPSS和AMOS17.0软件对收集的264个有效样本进行分析,得出结论:(1)消费者的感知风险会负向影响其对新能源汽车的购买意愿。其中,财务风险、身体风险以及功能风险对购买意愿的影响较大;(2)消费者对新能源汽车的涉入程度会正向影响其购买意愿,而消费者关于新能源汽车的产品知识、产品象征性对其涉入程度有正向影响;(3)不同人口统计特征的消费者的感知风险、涉入程度以及购买意愿部分存在显著差异。最后,对政府和汽车制造商提出了开展新能源汽车市场推广工作的管理建议。
The new energy vehicles, energy-saving and environmental-friendly, are undoubtedly a trend of automotive industry in the future. Efficient diffusion in the market of the new energy vehicles largely depends on consumer＇s acceptance behavior. This paper proposed a model of consumer＇s purchasing in- tention to new energy vehicles from the respective of perceived risk and involvement extent. Additionally, it also carried out a research on the influence of demographic variables. It made the investigations on 264 consumers in several cities in China, and used the software of SPSS and AMOS17.0 to do data analysis and tests the research model and hypotheses. The conclusion is mainly showed as follows： （1） Consumers＇ perceived risk has negative influence on consumers＇ purchase intention towards the new energy vehicles. And, the influence of financial risk, physical risk and performance risk are significant. （2） Consumers＇ involvement level has positive influence on consumers＇ purchase intention towards the new energy vehi- cles. And, product knowledge and product symbol have positive influence on consumers＇ involvement level. （3） Demographic variables have partially influence on the perceived risk, involvement and purchase intention. Finally, the paper put forward some suggestions which are valuable to the government and car companies engaging in the marketing work of new energy vehicles.