文献类型：期刊文献

英文题名：Is China uniform? Intra-country differences in the takeoff of new products

作者：Li, Ying[1];Tellis, Gerard J.[2,3,4]

机构：[1]E China Univ Sci & Technol, Sch Business, Management Sci & Engn, Shanghai 200237, Peoples R China;[2]Univ So Calif, Mkt & Management & Org, Los Angeles, CA USA;[3]Univ So Calif, Ctr Global Innovat, Los Angeles, CA USA;[4]Univ So Calif, Amer Enterprise, Marshall Sch Business, Los Angeles, CA USA

年份：2016

卷号：47

起止页码：1

外文期刊名：TECHNOVATION

收录：;EI(收录号：20153501214449);WOS:【SSCI(收录号:WOS:000367107800001)，SCI-EXPANDED(收录号:WOS:000367107800001)】；

基金：This study was supported by the National Natural Science Foundation of China (Grant numbers: 71071055, 71125002), Shanghai Pujiang Program (Grant number: 14PJC023). This study also benefitted by a grant of Don Murray to the USC Marshall Center for Global Innovation at the University of Southern California, Los Angeles.

语种：英文

外文关键词：New product takeoff; New product growth; Diffusion of Innovation; Institutional theory

摘要：Multi-national corporations (wrongly) introduce new products in China rather late. Such a strategy arises because research treats all of China as one monolithic country, thus, finding that takeoff occurs quite late. However, for large or multi-ethnic countries, intra country diversity may be quite high, rivaling or exceeding that among inter country differences of some continents (e.g., Europe). This study examines the takeoff of new products among provinces of China based on data of 30 Chinese provinces on 10 categories over 34 years. Rooted in the theory of institutions and product network externalities, this study tests the drivers of new product takeoff using a discrete time hazard model. The major results are as follows: First, time to takeoff varies dramatically across provinces in China. Second, the average time to takeoff varies substantially between products with strong and weak network externalities. Third, time to takeoff is converging across provinces. Fourth, the intra-country differences in time-to-takeoff are explained by economic institutional variables: economic wealth, trade openness, education, media and transportation infrastructure; and product characteristics: network externalities and year of introduction. Fifth, the vast differences in takeoff of new products across provinces suggest that a waterfall strategy within China might be more profitable. (C) 2015 Elsevier Ltd. All rights reserved.