文献类型：期刊文献

中文题名：数字经济驱动体育产业振兴发展:逻辑理路与实现向度

英文题名：Revitalization and Development of the Sports Industry Driven by the Digital Economy:Logic and Implementation Direction

作者：李荣日[1];于迪扬[1]

机构：[1]华东理工大学体育经济理论研究所,上海200237

年份：2023

卷号：38

期号：6

起止页码：653

中文期刊名：天津体育学院学报

外文期刊名：Journal of Tianjin University of Sport

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；CSSCI:【CSSCI_E2023_2024】；

基金：国家社会科学基金项目(项目编号:22BTY025)。

语种：中文

中文关键词：数字经济;体育产业;振兴发展;逻辑理路

外文关键词：digital economy;sports industry;revitalization and development;logical path

摘要：数字经济驱动体育产业振兴发展,是新发展阶段下实现体育产业高质量发展的重要抓手与应然诉求。据此,本文立足于数字经济驱动体育产业振兴发展的逻辑理路,在厘清数字经济驱动体育产业振兴发展的内涵释义与内在机理基础上,明晰数字经济驱动体育产业振兴发展的理念导向,由微观至宏观深入探究数字经济驱动体育产业振兴发展在动能转换、融合创新与供需适配三个维度的驱动过程,并指出数字经济驱动体育产业振兴发展应通过政府、市场与社会为核心,政府层面应完善体育产业数字化顶层设计,厘清行政部门主体责任划分;市场层面应培育中小体育企业数字转型意识,健全技术与人才帮扶机制;企业层面应着力激发释放体育消费活力,反哺体育产业数字迭代升级,从而为进一步践行体育强国与全民健身战略、推动体育产业成为国民支柱型产业赋能增效。
The digital economy driving the revitalization and development of the sports industry is an important lever and necessary demand for achieving high-quality development of the sports industry in the new stage of development.Based on this,this article is based on the logical path of the digital economy driving the revitalization and development of the sports industry.On the basis of clarifying the connotation and internal mechanism of the digital economy driving the revitalization and development of the sports industry,it clarifies the conceptual direction of the digital economy driving the revitalization and development of the sports industry.From micro to macro,it delves into the driving process of the digital economy driving the revitalization and development of the sports industry in three dimensions:kinetic energy conversion,integrated innovation,and supply and demand adaptation.And it is pointed out that the revitalization and development of the sports industry driven by the digital economy should be centered around the government,market,and society.At the government level,the top-level design of the sports industry digitization should be improved,and the division of responsibilities among administrative departments should be clarified;At the market level,it is necessary to cultivate the digital transformation awareness of small and medium-sized sports enterprises,and improve the technology and talent assistance mechanism;At the enterprise level,efforts should be made to stimulate and unleash the vitality of sports consumption,and to support the digital iteration and upgrading of the sports industry,in order to further implement the strategy of building a strong sports country and national fitness,and promote the sports industry to become a pillar industry of the national economy,empowering and increasing efficiency.