文献类型：期刊文献

中文题名：基于网络文本的上海田子坊形象感知分析

英文题名：Image Perception Analysis of Tianzifang in Shanghai Based on Web Text

作者：方田红[1];徐小武[1]

机构：[1]华东理工大学艺术设计与传媒学院

年份：2020

卷号：0

期号：3

起止页码：62

中文期刊名：江苏商论

外文期刊名：Jiangsu Commercial Forum

基金：陕西省文化和旅游厅(SWHHLYKT201913);上海高校思想政治工作研究中心立项资助

语种：中文

中文关键词：形象感知;创意街区;旅游社区;网络文本;田子坊

外文关键词：tourism;online reviews;Tianzifang;image perception

摘要：网络评论较客观地记录了游客对目的地的感受,为目的地形象感知研究提供新的素材。研究运用Python从各大知名旅游网站获取网络评论文本,对上海田子坊认知形象、情感形象、整体形象、吸引要素、负面评价等几个方面进行分析。结果显示:游客对田子坊的总体感知是以喜欢和肯定为主,对田子坊的弄堂、小店、石库门、酒吧、小巷子等建筑特色的认同感较高,尤其被田子坊的美食所吸引。但吸引要素中,创意要素很少被提及。基本可以判断田子坊从原先的民居与小厂房混杂的状态变身为政府授牌的创意园区,经过十余年的发展已偏离原先的“创意”定位,逐渐演变为“旅游”唱主角的旅游社区。
Online reviews objectively record visitors'perceptions of destination and provide new materials for the study of destination image perception.This paper used Python to get the commentary text from the famous tourism websites,and analyzed Tianzifang's cognitive image,emotional image,overall image,attracting elements and negative evaluation.It is not difficult to find that the tourists'overall perception of Tianzifang is mainly based on liking and affirmation,and they recognize Tianzifang's alleys,shops,Shikumen,bars,alleys and other architectural features.It has a high sense of empathy,especially attracted by Tianzifang's delicacies.But among the attracting factors,creative factors are seldom mentioned.It can be basically judged that Tianzifang has changed from the mixed state of the original residential buildings and small factories to the creative park licensed by the government.After more than ten years of development,Tianzifang has deviated from the original“creative”orientation and gradually evolved into a tourism community with the leading role of“tourism”.