文献类型：期刊文献

英文题名：Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

作者：Wu, Yixiang[1];Cheng, Jianxin[1]

机构：[1]East China Univ Sci & Technol, 130 Meilong Rd, Shanghai 200237, Peoples R China

年份：2018

卷号：2018

外文期刊名：MATHEMATICAL PROBLEMS IN ENGINEERING

收录：;EI(收录号：20184105913494);WOS:【SCI-EXPANDED(收录号:WOS:000446045900001)】；

语种：英文

外文关键词：Analytic hierarchy process - Product design

摘要：The fuzzy Kano model (FKM) adopts a linear scoring system that cannot accurately reflect the relationship between users' needs and satisfaction and may underestimate the importance of users' evaluation and needs. In this paper, we propose a preference-based evaluation-fuzzy-quantification method to determine the priority of the development of attractive factors of an electric scooter. In the evaluation analysis stage, the evaluation grid diagrams of all the interviewees arc systemized. In the fuzzy computing stage, the continuous fuzzy Kano model (C-FKM) combined with the fuzzy analytic hierarchy process (FAHP) is developed to determine the priority of the development of attractive factors. By processing the ambiguity of users' needs, the C-FKM can obtain a more accurate representation of users' needs than the FKM. The opinions of 20 experts are integrated using the similarity aggregation method (SAM); then the FAHP is applied to calculate the weight of each evaluation criterion. Lastly, we use quantitative analysis to discover the important and specific characteristics that influence the attractiveness of an electric scooter. Research shows that Kansei images with attractive qualities are reliable and may be the first choice for satisfying the perceptual demands of consumers and can provide reference for the related research.