文献类型：期刊文献

英文题名：Research on the Influencing Factors of the Communication Effect of Tik Tok Short Videos About Intangible Cultural Heritage

作者：Wang, Siqi[1]; Fu, Rongrong[1]

机构：[1] East China University of Science and Technology, No. 130, Meilong Road, Xuhui District, Shanghai, China

年份：2020

卷号：1218 AISC

起止页码：275

外文期刊名：Advances in Intelligent Systems and Computing

收录：EI(收录号：20203108989012)

语种：英文

摘要：Tik Tok, as the top app of short video socialization in China, has also become a front for the spread of intangible cultural heritage in new media. However, only a few short videos on intangible cultural heritage have achieved effective transmission. Most of them still have problems such as inability to capture audience’s attention and low transmission effectiveness. In order to solve these problems, we construct a theoretical model of the effect of the Tik Tok intangible cultural heritage short video transmission and a qualitative analysis based on NVivo to explore the influencing factors of the communication effect, then we propose an improving path for the creation and dissemination of short videos on intangible cultural heritage, which provides an effective method. ? 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.